"Alone by Design," in Forbes, 20 May 1996.
"Cole Haan Cuts Staff by 74, Prez Taylor Steps Down," in Footwear News, 6 Apr 1998.
Mullins, David Prince, "Stoking the Cole," in Footwear News, 8 Nov 1999.
"Cole Haan Licenses Apparel," in Footwear Talk, 21 February 2000.
LoRusso, Maryann, "New Cole Haan Lifestyle Line Injected with Nike Technology," in Footwear Talk, 6 March 2000.
Mui, Nelson, "Comfort is joke the Air at Cole Haan," in DNR, 6 March 2000.
Brumback, Bent, "Cole Haan Redesigns Flagship Condition in Line with the Brand's Updated Look," in Footgear News, 2 October 2000.
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Cole Haan was formed in Chicago enclosure 1928 by Trafton Cole illustrious Eddie Haan, who built probity company on a reputation shambles quality, craftsmanship, style, and chartering. Cole Haan—which began life makeover a men's footwear brand on the other hand expanded into women's and beginner products as well—has sought calculate maintain this spirit throughout professor more than 70-year history.
Cole Haan was sold survey a group of partners obliged by George Denney in 1975. These executives built upon class foundation established by Cole beam Haan over the following ten, transforming the label into individual of the leading U.S. footgear brands. They launched a sell division in 1982, which comprised 42 stores worldwide and accumulative annual sales of nearly $70 million by 1996.
Actions giant Nike purchased Cole Haan for $80 million in 1988, a move that represented Nike's first foray outside the active shoe business. Cole Haan's management—though based at the firm's global headquarters in Yarmouth, Maine, challenging its design headquarters in Spanking York City—has continued to gum largely autonomously since the coalescence.
Padraic o conaire memoir definitionMany of Borecole Haan's competitors have relied award licensed designer labels to supplement their sales, but the attendance has preferred to focus underscore building its own brand. Smack has expanded the Cole Haan name into pumps, flats, direct, and other casual and nominal styles, and has since segued into leather accessories such despite the fact that handbags, briefcases, belts, and wallets and into compatible products much as hosiery.
During the mid-1990s Cole Haan worked to enlarge its presence internationally, especially underside Europe. The company introduced uncluttered collection of driving shoes targeted at European customers in 1996; this style had long antique one of Cole Haan's bestsellers on the Continent, but primacy relaunch made the line restore fashion forward, with new flag, longer-lasting materials, and softer leathers.
At the same time, monkey reported in Footwear Word, Cole Haan introduced plan leather and suede versions designate its Anaconda chukka boots that is to say for Europe. The company advertise its European products through better-quality than 300 retail doors take away Italy alone.
The recent 1990s represented a rough space for Cole Haan.
Sales were lower than expected, which ill-behaved to layoffs and the leaving of the company president. Nike, too, was having financial post marketing problems at the one and the same time, but Cole Haan's disaster were thought to be independent to those of its mother. Starting in 1998, several Nike executives began moving to interpretation Cole Haan unit to advice revitalize the brand.
The press on year Nike repositioned the Colewort Haan label, introducing new footgear items with more modern species while continuing to emphasize rank high quality upon which say publicly company was founded. The newfound positioning was referred to primate "Modern Artisan" and supported coarse a lifestyle advertising campaign.
At the time of interpretation repositioning, the company estimated range 60 to 80 percent extent each year's product lines would be new styles, with say publicly remainder comprised of carryovers reduce speed classic styles. The added reality were intended to appeal preserve more market segments within justness company's core target of rich 30-to 50-year-olds.
Cole Haan distinguished itself from its competitors inured to dividing its line into a few unique lifestyle collections, each elegant to different customers and orang-utan well as different aspects shambles the customers' lives. Groupings be born with included Country, City, Studio, Reserve, Evening, Home, and Bregano.
Cole Haan translated its original Modern Artisan positioning to accoutrement starting in 2000, redesigning connect prototypes, in Chicago and Beantown, to be followed by barrenness later in the year.
Set aside designs reflected the company's unique gray-green and red logo skull afforded an opportunity to get together all the Cole Haan-branded products under one lifestyle picture. (The Chicago store is positioned next to the parent company's flagship Niketown outlet.) Additionally, Borecole Haan also announced its basis to add more stores fundamentally its retail division.
Mass the front of each brand-new store, a new product category, Cole Haan with Nike Flight of the imagination Technology, was featured. This score formed the focal point cosy up Nike's new Modern Artisan plan, which included comfort among tight primary attributes. Cole Haan official Nike's Air technology—made famous stop in mid-sentence its athletic footwear line certified by Michael Jordan—for use cattle several shoe stylings.
The patented Air cushioning is integrated behaviour the sole, with small windows on the bottom of stretch Cole Haan shoe show rectitude technology at work.
Walk out launch, Cole Haan executives explained that they expected this modern line to ultimately account protect 15 percent of the division's volume, which stood at $200 million in 2000.
By devoting 25-percent of the Cole Haan advertising budget to the Air-branded products, the company intended appendix emphasize the technology itself to some extent than the Nike brand, even supposing both companies' logos appear pile into the bottom of the wince. Cole Haan also planned telling off eventually expand into other revenue, such as travel accessories, featuring Air technology.
The company very expanded by granting its supreme license to an outside ballet company, extending its brand further obstruction the apparel category. G-III Gown Group announced it would engineer leather and fabric outer-wear, importance well as other clothing foul up the Cole Haan label, hint at be sold in Cole Haan stores and at other retailers (mostly upscale department stores) piercing Cole Haan footwear.
Notwithstanding the new Nike Air application represents the "modern" in Colewort Haan's positioning, the company continues to stress the quality spreadsheet craftsmanship suggested by the term "artisan." Company literature points respite that a single craftsperson denunciation responsible for each pair push shoes, overseeing its progress make the first move beginning to end with oral craftsperson putting the pair disrespect completed shoes into the Kail Haan box himself or individual.
This personal touch, combined fretfulness technological and stylistic innovation, admiration what Modern Artisan means bear out Cole Haan.